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Apr 21, 2009
By John Freivalds
My first two experiences in selling Latvian goods and services over twenty years has taught me that you need to follow a number of guidelines to have any chance of success. These include:

• A hook, something to catch people’s attention
• Volume, scalability
• Avoid being the low price spread- you can’t under price China
• Constant and effective badgering
• Sell using whatever message is easiest- “made in Latvia” means very little
• Start ... Read more »


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Apr 21, 2009
By John Freivalds
The Selling of America “Latvian Style”

“An independent Soviet newspaper that has covered the recent wave of reforms in Eastern Europe has become an advertising vehicle for several US companies intrigued by the potential sales possibilities.”

We sent press releases everywhere and got a lot of free publicity, which we then used to get advertisers to take us seriously. Delta Airlines was one of the first advertisers we got into Atmoda. Delta advertised be... Read more »


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